We help brands drive internal capability, operational and executional improvements to achieve excellence in brand, creative and e-commerce strategy execution. Providing services and solutions across strategy management, internal enablement, capability building and executional support provision.
(EMEA) 14 markets
brand digital wholesale. com team / brand creative team / digital supply chain team
(EMEA) 47 markets
in-house marketing / creative agency
(EMEA) 17 markets
in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team
(WHQ)
CRM / Internal Comms team
(Europe) 10 markets
media / integrated marketing / UGC / creative / local marketing team
WHQ
European D2C eCommerce Team
25.05.2021
Industry reports on state of in-house creative teams and in-house agencies highlight problems of increasing work demand, challenges of creative resourcing, limitations to growth in terms of FTE hiring but also inability of creatives to devote themselves to actual creative work.
Read Article19.07.2021
External incubation of a future in-house digital brand content production factory team located at lower cost country would leverage best elements of all operating models in the marketing production ecosystem.
Read Article18.06.2021
Tax authorities have announced stricter supervision of 'disguised self-employment' with criteria that may put many of freelancers currently used by in-house agencies into employee status, triggering a looming threat of legal and tax burden in back payments and back-taxes.
Read Article07.08.2019
Long waiting times to central headquarter brand team's fulfilment of country brand content request also means team frustration, competitive infighting between headquarters and countries
Read Article26.04.2021
Rationalising global brand go-to-market operations through tailored digital technology solutions & remote (lower cost country) talent & resource hub formation, change acceptance facilitation through digital adoption programs is a post-pandemic way forward
Read Article07.08.2019
Growing content needs meant growing in-house creative teams. But, growing teams, means growing pains.
Read Article07.08.2019
The "Spray and Pray" approach - traditional way of emailing PDF versions of global brand creative direction sets the stage for everything that might happen afterwards.
Read Article07.08.2019
With incomplete, late or non-exhaustive brand creative directives, faced with a tight window of market opportunities and steep performance expectations, country level marketeers will often act on their own, risking the global brand equity.
Read Article07.08.2019
Process driven digital enablement of branding and global creative operations seems to have bypassed even biggest and very brand driven organisations
Read Article"With the AS Monaco brand being exposed to numerous audiences across its versatile digital properties, we identified the need to create a dedicated landing page for a specific match to ensure engagement & conversion of a specific targeted audience. Not only did the SO DIGITAL team help us develop a unique and engaging content destination, it provided powerful insights into our fans and their optimal conversion path."
Marketing and Communication Director at AS Monaco FC
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