Marketing team, Supply Chain and eCommerce Operations team professionals are just some of the examples of those who can leverage insights from the market research and leverage them for tactical improvements, performance gaps identification and/or general market trends tracking.

Given the impact of post-purchase preferences in defining total purchase experience, customer choice between retailers, but also their purchase habits, the ability to align operational performance to meet and exceed basis of competition will determine whether the international expansion will succeed or fail.

With yearly subscription, clients get access to benchmarked country data sets, while also being able to create reports on the platform itself to drive focused learning insights. Reporting module enables comparison of markets, retailers, data points and across completed benchmarks to discover trends.

With size and scope of organisational adjustment needed for eCommerce international expansion, you want to make sure that it ensures competitiveness of your business in the target market. As e-commerce will be your first and maybe only contact with customers in new markets, ensuring premium post-purchase experience is crucial.

Once you gain access to the platform through subscription packages, you can use it during the period of one calendar year, after which your subscription and access to the refreshed dataset will have to be renewed. During this period client designated users have an unlimited access to the data and are able to continuously create reports of their choosing.

In case a client wants to tailor the research so it is more focused on his particular industry and contain additional question sets, standard pricing will be augmented depending on the size and the scope of changes and markets that are researched just for this client. On average tailoring of research criteria (scorecard or industry) entails +30% per each segment.