• Amsterdam
  • 1400+
  • 51-200
  • Management Consulting

We help brands drive internal capability, operational and executional improvements to achieve excellence in brand, creative and e-commerce strategy execution. Providing services and solutions across strategy management, internal enablement, capability building and executional support provision.

Flagship clients

brand digital wholesale. com team / brand creative team / digital supply chain team

in-house marketing / creative agency

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

CRM / Internal Comms team

media / integrated marketing / UGC / creative / local marketing team

European D2C eCommerce Team

Obstructing eCommerce growth : ignoring post-purchase as the most influential customer journey phase

07.08.2019

If you are ignoring the eCommerce post-purchase experience you are directly obstructing the growth of your repeat customer segment and repeat purchases as important driver of total revenue growth.

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Mature e-commerce markets growth challenge : Differentiate to win

07.08.2019

Once the market growth flattens outs, increasing market share locally won't come from the growing total market and at the expense of the traditional brick-and-mortar retailers, but from taking away market share from other e-commerce players

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E-Commerce international expansion challenge : One size does NOT fit all.

07.08.2019

Strategic importance of post-purchase market average performance insights lies in the operational implications those alignments would mean for a company entering certain markets.

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Brand Experience doesn't end with a "Shop Now"​ button - it begins there

07.08.2019

After you’ve thanked your customer for her order, you’re just beginning the most influential phase of her brand interaction with you

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Designing Winning Omni-Channel Experiences

07.08.2019

Designing an omni-channel experience without taking into account how other players in the market perform is a strategic shot in the dark

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Losing eCommerce Customers : Post-purchase Expectations vs Reality Gap

07.08.2019

To be able to close the expectations vs. reality gap in the post-purchase companies need to both determine the implicit customer expectations from an online shopping experience and audit their own.

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A shot in the dark : Architecting post-purchase experience without comparative market insight

07.08.2019

Post-purchase experience and strategies are an extension of general market competitive strategies & positioning. Post-purchase experience should be aligned with, and enhancing of, your competitive position and value proposition.

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Outcompeting in e-commerce: learn from the best to win

07.08.2019

Insights gained from strategic benchmarking results will be your definitive guide to determine across which dimensions the target market competes and across which dimensions of post-purchase you can differentiate while taking into account the established market averages.

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Sustainability in eCommerce : 2021 Market Level Cross-Industry Competitive Benchmarking

25.02.2021

While sustainability practices are definitely gaining more ground across leading brands and across different industries, with such complex ecosystem of brands, retailers, markets and initiatives it is hard to get an understanding of a complete picture of market sustainability efforts.

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Outcompeting in e-commerce: learn from the best to win

07.08.2019

Insights gained from strategic benchmarking results will be your definitive guide to determine across which dimensions the target market competes and across which dimensions of post-purchase you can differentiate while taking into account the established market averages.

Read Article

Brand Experience doesn't end with a "Shop Now"​ button - it begins there

07.08.2019

After you’ve thanked your customer for her order, you’re just beginning the most influential phase of her brand interaction with you

Read Article

Cross-border eCommerce growth pitfalls : Ignorance is NOT bliss

07.08.2019

Cross-border e-commerce carries one very significant challenge - distinct market consumer purchase habits that vary from country to country.

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