InsideWorkings

Brand management is in itself complex, should your organisational execution increase or decrease this complexity? Our digital brand solutions will create operational simplicity and transparency in execution, helping you focus more on strategic brand management, rather than on operational misalignments.

Branding as a non-process driven function is highly dependant on individual professionals skills & capabilities which results in non-institutionalised and non-standardised execution workflows. However, digital enabled processes internalise branding knowhow, secure cooperation and help avoid executional chaos.

Enabling consistent and continuous translation of brand expression on digital touchpoints is impossible without having digital brand production resources at disposal. Our premium digital branding talent resources are coupled with customer service that operates with 1 hour turn-around & response times.

Platform architecture represents a tiered digitalised brand content supply chain system that resides on predefined user level roles and needs, assigned platform and campaign process phase views, mapped out stakeholder/partner brand touchpoint specs, brand directives and 3rd party productivity tools. Tailor made to an organisation’s operative model, coupled with responsive customer service that operates with 1 hour turn-around & response times.

Technology platform and design execution resources to effectively mange the relationship between headquarters and local business units in terms of creative brand direction, campaign content demand streams, local adaptation request and worldwide learning

Despite the well argued need for brand amplification on eRetailer's digital properties, very few brands have a structured organisational capacity and knowhow to go beyond the basics of brand representation on e-commerce platforms.

Agile and responsive, yet economically sustainable, digital brand production resources able to deliver both tailored premium digital brand expressions as well as high volume of standardised digital branding campaign materials are the first pillar of digital branding support capability and a first step to digital brand excellence in e-retail.

Technology driven fragmentation of media landscape caused a proliferation of digital brand touchpoints and digital screens through which brands must reach customer. Consistency in global branding today means that your brand must look the same, feel the same and say the same thing on all platforms, all devices, all languages, all media formats and all dimensions, and at all times.