• Amsterdam
  • 1400+
  • 51-200
  • Management Consulting

We help brands drive internal capability, operational and executional improvements to achieve excellence in brand, creative and e-commerce strategy execution. Providing services and solutions across strategy management, internal enablement, capability building and executional support provision.

Flagship clients

brand digital wholesale. com team / brand creative team / digital supply chain team

in-house marketing / creative agency

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

CRM / Internal Comms team

media / integrated marketing / UGC / creative / local marketing team

European D2C eCommerce Team


In-house Creative Agency

Effectively mange the relationship with local business units in terms of creative brand direction, campaign content demand streams, local adaptation request and worldwide learning.

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Central Brand Marketing Team

Brand management is in itself complex, should your organisational execution increase or decrease this complexity? Simplify global brand marketing operations - use a single point of contact and engagement for all phases of brand campaign execution

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D2C E-Commerce Team

Any brand that wants to truly meet the demanding needs of changing consumers has a D2C channel strategy. Only market leaders, however, continuously exceed customers' expectations by strategically crafting and managing post-purchase experiences. Turn your D2C post-purchase experience into a competitive advantage.

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Who we are What we do Why we do it
An Amsterdam based management consultancy, digital solutions and marketing support service provider which specialises in internal enablement of brand marketing, creative and e-commerce teams.
We help brand organisations align on the inside so they can win on the outside. We optimise brand functional strategy execution through digital. Solution and service verticals include brand marketing, e-commerce and in-house creative operations excellence as well as premium digital brand content production and data analytics resources.
We believe the promise of digital is simplicity not complexity. We believe that digitally enabled professionals are the ones who turn an opportunity of digital into a success of digital. We believe we can help them unlock the promise of digital by providing ongoing strategic consulting support, scalable technology platform solutions, remote talent solutions / services for functional execution excellence.


Rationalising The Brand Marketing Operating Model

Instead of making indiscriminate budget cuts, which may provide quick savings, but compromise the organisations' marketing and brand building capability, rationalising across and within the brand marketing operating model achieves same if not greater costs reduction, but as a result of a higher productivity.

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Omni-Channel Team

A winning omni-channel experience can be only that one that continuously outperforms the market averages and consumer expectations, while ensuring the unique differentiators of the experience.


Customer Experience Team

Whether customers will choose to continue to shop with you or competitors depends mostly on post-purchase experience he has had with your brand. Brand your e-commerce post-purchase experience and differentiate to win


Data Analytics & Insights Team

Despite the importance of decisions and decision making, majority of companies base at least half of their regular business decisions on “gut feeling” or experience rather than being driven by data and information.

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International Brands

Digital Transformation Team

The hardest part of digital transformation isn't the technology, but the people change and change in human behaviour. The focus needs to shift to finding a way of building a strong and lasting relationship between our employees and their software from day one.

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D2C eCommerce Team

Whether customers will choose to continue to shop with you or competitors depends mostly on post-purchase experience he has had with your brand. Ignorance of post-purchase phase of the eCommerce shopping journey seriously obstructs short-term, but more importantly long term and continuous revenue growth perspectives

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Brand Team

As digital touchpoints exponentially outnumbered people and as traditional workflows became outdated, brand professionals lacking proper technology and talent resources become digitally disabled and set up to fail.

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Premium Digital Branding

Brands in minds of customers are increasingly being formed through and by digital means so their brand identity and image formation became dependant of technology platforms they use to interact with customers. Make sure your digital brand presence takes full account of technological possibilities and limitations.

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Adaptation & Localisation

Technology driven fragmentation of media landscape caused a proliferation of digital brand touchpoints and digital screens through which brands must reach customer. Consistency in global branding today means that your brand must look the same, feel the same and say the same thing on all platforms, all devices, all languages, all media formats and all dimensions, and at all times.

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Channel & Account Strategic Growth Bets

To achieve their directly dependant e-commerce category growth targets CPG professionals need to place different strategic bets with different partners. However, with pace and complexity of market developments, compounded with limited partner informational alignment and data sharing, preciseness is impossible. But strategic bet placement accuracy can be improved.

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Shopper Marketing Pivot

In CPG e-commerce competition moves from shelf space presence to post-purchase experience, as consumer motivation for doing online grocery, aside for expanded choice, becomes time saving and convenience.

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Value Innovate To Stay Ahead of Competition

Value Innovation is the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company. Average customers expectations which shape the value perceptions across countries and drive e-retailers e-commerce needs are the place to start value innovating.

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Setting Up and Operating an Internal Remote (Lower Cost Country) Brand Creative Content Factory Team & Digital Production Hub


Industry reports on state of in-house creative teams and in-house agencies highlight problems of increasing work demand, challenges of creative resourcing, limitations to growth in terms of FTE hiring but also inability of creatives to devote themselves to actual creative work.

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A Look Under The Hood of Global Brand Marketing Function : Waste of Time, Process Data and Money


It is the role of global brand management and global brand function to leverage organizational structures, processes, and corporate culture to allocate brand-building resources globally and create global synergies.

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Losing eCommerce Customers : Post-purchase Expectations vs Reality Gap


To be able to close the expectations vs. reality gap in the post-purchase companies need to both determine the implicit customer expectations from an online shopping experience and audit their own.

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Global Brand Guardians'​ Nightmare : Country Level Implementation


With incomplete, late or non-exhaustive brand creative directives, faced with a tight window of market opportunities and steep performance expectations, country level marketeers will often act on their own, risking the global brand equity.

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Employee Backlash Against Digital Transformation : Nobody Needs Another Tool!


Problem of digital transformation programs is that most often they disregard its key element - people and change it entails for them. Digital adoption or user adoption has emerged as the key to unlocking value and ensuring the sustainability of the change.

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Digital Decisions : Choosing The Right Technology Tools


The right digital tools in hands of right people can make all the difference. But, teams are lacking required expertise to tackle uncertainty and confusion surrounding the process of right digital tool selection, purchase and implementation.

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"With the AS Monaco brand being exposed to numerous audiences across its versatile digital properties, we identified the need to create a dedicated landing page for a specific match to ensure engagement & conversion of a specific targeted audience. Not only did the SO DIGITAL team help us develop a unique and engaging content destination, it provided powerful insights into our fans and their optimal conversion path."

Bruno Scropeta

Marketing and Communication Director at AS Monaco FC